Our Founder
Notes To Poppy was built for the women starting from everything they now know.
I crossed out a version of myself. Not cleanly. Not all at once. But I kept going.
There was a period where I was holding everything together for everyone else and slowly disappearing inside it. Single motherhood. Heartbreak. The particular exhaustion of rebuilding a life while still being expected to perform the old one.
I was not falling apart dramatically. I was dissolving quietly, which is harder to explain and harder to stop.


That is when I understood what scent actually is. Not beauty. Not luxury. Not performance. Identity. In the moments when everything else has been stripped back.
I became obsessed. I studied fragrance composition, raw materials, skin chemistry, the science of how a scent unfolds over time. I came from a family of writers. I had always believed that the most important stories are the ones that live beyond words. I just never expected to find that in a perfume bottle.


I had spent years building things with my hands and my eye. Training in Interior Design at RMIT and working in Accessory Design for well over a decade. I understood how objects hold meaning. How something you carry or wear can become an extension of who you are.
Fragrance was the last frontier of that — the one material that lives on skin, not on a shelf.
I built Notes To Poppy in that space between grief and clarity. I named it for my daughter, Poppy, because everything I build now, I build with intention. With legacy. With the full weight of knowing that the women watching me do this are not only my customers. Some of them are my children.
"On the worst days, the only thing that felt entirely mine was a fragrance I wore for no one else. Not to be noticed. Not to be remembered. Just to remember that I still existed."
Jackie O'Neil — Founder, Notes To Poppy
Built from experience. Worn by women who know exactly who they are.
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